Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization.
Though they often overlap, each type of graphic design requires specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.
1. Visual identity graphic design
A brand is a relationship between a business or organization
and its audience. A brand identity is how the organization communicates its personality, tone and
essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the
visual elements of brand identity that act as the face of a brand to
communicate those intangible qualities through images, shapes and color.
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